The Sri Lanka Export Development Board (EDB) organised an on-line webinar for exporters in collaboration with the Embassy of Sri Lanka in Israel, Israel–Sri Lanka Chamber of Commerce, and Israel–Asia Chamber of Commerce recently.
The session aimed to raise awareness among the Sri Lankan business community and provide a platform for exploring new business opportunities in the Israeli market as a short-term export promotion strategy.
The webinar featured Chairperson, Israel–Sri Lanka Chamber of Commerce and President, Israel–Asia Chamber of Commerce, Ms.
Anat Bernstein–Reich and Business Development Executive and EEN – International Relations Division, Federation of Israeli Chamber of Commerce (FICC), Or Nehushtan who shared insights on accessing the Israel market, quality standards requirements, import and export procedures, the tax system in Israel, legal requirements, trade potential, and tips for entering the Israeli market. Over 275 people from Sri Lanka and Israel were present.
The Israeli counterparts expressed interest in sectors such as coconut products, tea and herbal tea, dry fruit, fresh and canned fish, gemstone and jewellery, apparel/lingerie products, mineral water, jaggery and honey, cinnamon, porcelain products, and software development.
A Q&A session was held at the end of the webinar, during which private sector participants had the opportunity to pose over 100 queries to the Israeli resource persons and exchange contact information for future discussions. The awareness session was initiated by the Ambassador of Sri Lanka to Israel, M.H.M. Nimal Bandara, with the support of Israeli officials.
The EDB plans to organise sector-specific one-on-one B2B meetings and additional promotional events in the future, aiming to connect Sri Lankan exporters with their Israeli counterparts in partnership with the Embassy of Sri Lanka in Israel.