Seylan Bank won two gold and two merit awards at the CMO ASIA for Social Media and Digital Marketing Excellence Awards in Singapore recently.
Seylan Bank’s social customer service lines won Gold at the Awards for its innovative approach to digitally assisted customer support through social/online channels such as Facebook messenger, WhatsApp hotline, and Seylan website online chat service.
The Bank’s Facebook page won Gold for Best Use of Facebook. It focuses on six pillars such as Engaging and interesting content, Interactive apps and gamification, Information on products and services, Special promotions and Real time interactions with fans. The Bank also received Certificates of Merit for Best Website and Best use of Social Media in Marketing.
Deputy General Manager Marketing and Personal Banking, Tilan Wijeyesekera said, “We are pleased to receive this recognition of engaging with our stakeholders with our teams sustained efforts to innovate and stay relevant to our digital community and customer’s needs.”
“We will also continue to strive to improve and enhance our channels to add value to our customers whilst our real reward is the knowledge that we continue to increase the convenience of their banking activities,” he said.
Chief Manager, Liability Products and New Age Media, Dinesh Jebamani said, “We are happy to win these accolades and be recognized for all the effort made by our team of staff and collaborative partners Loops Solutions for social media, E-Futures for our website and contact centre that’s provides our chat support Scicom Lanka (Private) limited.”