Insee Sanstha, a recognised cement brand earned a position among Sri Lanka’s top 100 Most Loved Brands published by the LMD Brands Annual –compiled by Brands Finance (UK). This recognition comes hot on the heels of SANSTHA’s most recent win as People’s Housing and Construction Brand of the Year 2021 for a record-breaking 10th consecutive year at SLIM Nielsen People’s Awards, showcasing the unparalleled consumer loyalty and confidence nurtured by SANSTHA over the years. “We are thrilled to be the top most loved cement brand in the country yet again, a testament of our commitment to deliver on the Insee Sanstha brand promise to our loyal customers,” said Executive Vice President, Sales, Marketing and Innovation at Insee Cement, Jan Kunigk.
“During a challenging year, we saw consumers gravitate towards the brands they’ve known and loved over the years –brands like Insee Sanstha, that have delivered consistently in terms of quality to meet rapidly changing consumer expectations, and we are proud to be recognised for our commitment to hold our position as Sri Lanka’s No. 1 homebuilding and professional segment cement brand,” he said. Soon, Insee Sanstha will be launched with a new composition and advanced variant as Insee Sanstha Composite Cement as per the latest SLSI 1697.