‘Frugal Innovation’ guru at Chamber event

An award-winning author, and expert in international business, marketing and innovation will be the headline speaker at the ‘Future of Business’ event organized by the Ceylon Chamber of Commerce on 24th March.

Professor of Business and Enterprise at Cambridge University’s Judge Business School, Jaideep Prabu, will speak on ‘How to do more (and better) with less’, providing practical lessons for Sri Lankan business leaders. Jaideep is the co-author of two critically acclaimed books, ‘Frugal Innovation’ and ‘Jugaad Innovation’ that introduced new thinking on how small and large businesses alike can transform through innovation. In 2016, ‘Frugal Innovation’ won the Chartered Management Institute’s (CMI) Management Book of the Year Award.