Softlogic Brands (Pvt) Ltd., a fully owned subsidiary of Softlogic Holdings PLC, brings to you denim icon Diesel, the lifestyle brand which recently celebrated 40 years of denim, by opening its very first denim flagship store at One Galle Face Mall.
Diesel’s founder Renzo Rosso said, “Diesel changed the way the world views denim,” and that is indeed a fact. As an innovative, international, lifestyle company, producing a wide-ranging collection of premium jeans, other clothing and accessories, Diesel has experienced extraordinary growth since its inception and has become a leading pioneer in denim especially in premium casual wear, standing as a symbol for passion, individuality and self-expression.
Chairman Softlogic Holdings PLC, Ashok Pathirage said, “Diesel is and always will be progressive, bold, and fueled by an uncompromising spirit in the design of its product; and this is in keeping with the vision of Softlogic which is set to be the Retailer of the Future, keeping abreast of the times.”
Occupying 1,948 square feet, the Diesel store at Level 1, One Galle Face Mall, includes an assortment of premium jeans in different fits for men and women as well as a wide range of Diesel’s signature logo and graphic tees, dresses, skirts and tops for women and a variety of shirts and polos for men. In addition, the collection includes footwear, bags and fashion accessories. Diesel’s creative use of denim, special wash treatments, intriguing fabrics and details, and many other out of the ordinary and fun features that Diesel is renowned for play centre stage in Sri Lanka’s first retail store of the brand.
The introduction of the Diesel brand to the local market is another addition to the plethora of brands Softlogic has been instrumental in introducing to Sri Lanka.