7 April, 2019
The Italian city of Milan was a hive of activity as the BIT Travel Fair came alive recently.
This annual Italian Travel and Tourism Fair is the largest exhibition in the world for Italian tourist products and a show of the best the international market has to offer.
In the run up to the event, Sri Lanka Tourism Promotion Bureau ran campaigns at main railway stations across Italy. The So Sri Lanka brand identity was showcased all over Milan to coincide with the roadshows there and in Bologna as well.
BIT stands for ‘Borsa Internazionale del Turismo’ (‘International Tourism Exchange’) and is the reference point for all Tourism System Leaders, with the activities spread out on three days, with each one devoted to a particular theme.