Emirates Skywards, the award-winning loyalty program of Emirates airline, has reached 20 million members.
To mark this milestone, those travelling from Dubai on Emirates flights during the week beginning March 4 received little surprises at check-in, on board and in the lounges.
“The program has evolved in the 17 years since its inception in line with changing travel and lifestyle habits. Emirates Skywards is focused on delivering ever more personalised experiences for its members, said Senior Vice President, Emirates Skywards, Dr. Nejib Ben Khedher.
“We provide a wide array of earn and redeem options across a number of categories: travel, retail and lifestyle and across geographies, leveraging more than 100 partners worldwide,” he said.
In an average month, Emirates Skywards welcomes 220,000 new members across the globe. The top five countries with the largest member bases are spread across four continents reflecting Emirates’ six-continent global network.
UK has the biggest membership base at 2.6 million, followed by the US with 1.8 million members. Australia has 1.7 million members and India and the UAE, the airline’s home base, follow closely with 1.4 million members each.