Pidilite Lanka (Pvt) Limited, a Joint Venture between Pidilite Industries and Sri Lanka’s Macbertan Holdings Ltd, a part of McLarens Group, has appointed Roshan Mahanama, the renowned Sri Lankan cricketing icon, as the brand ambassador for Dr. Fixit, a globally renowned brand of waterproofing. Chief Business Officer - International Operations at Pidilite, Yogesh Anand said, “Appropriate waterproofing is an important and vital aspect at the time of new construction and renovation of homes. Inadequate waterproofing leads to problems of leakages and structural damage later. Pidilite, with its expert waterproofing brand Dr. Fixit, aims to enhance awareness and change behaviour.
Consumers need a brand they can trust, and this led us to collaborating with Roshan Mahanama as both stand for consistency and reliability. Our purpose is to partner with the consumers and users in making waterproofing a priority and ensure more durable and leak proof construction in Sri Lanka.”
Roshan Mahanama said, “Cricket has always taught me the importance of strong foundation, precision and attention to detail, qualities that also resonate deeply with Dr. Fixit’s approach to waterproofing. Dr. Fixit’s expertise in providing quality waterproofing solutions forms the cornerstone of secure and durable constructions. I am humbled and excited to partner with Dr. Fixit in our shared mission to create leak-free homes in Sri Lanka. Together, we aim to safeguard the home that is our life-time dream, just like a good batsman protects the stumps on the cricket pitch.”
Director, Pidilite Lanka and Managing Director Macbertan, Ramani Ponnambalam, “I am happy that Dr. Fixit our expert waterproofing brand has associated with Roshan Mahanama. It is the coming together of two iconic brands. Over the years, Pidilite Lanka has developed an extensive sales and user network, to deliver quality products andservices to consumers across the country”.
In Sri Lanka, the company has on-ground technical teams for expert consultations for waterproofing. A dedicated web page and a brand helpline for homeowners seeking advice has also been launched with this integrated brand campaign.
Pidilite Lanka is a joint venture between Macbertan, a subsidiary of the McLarens Group, and Pidilite Industries.
Pidilite Lanka was set up in 2015 and they have an integrated and state of art plant at Polgahawela.
Driven by an unwavering commitment to excellence, Pidilite Lanka aspires to be the preferred choice for customers and consumers, offering innovative and reliable solutions to meet their ever-evolving needs. With a strong focus on research and development, bolstered by an extensive sales network, Pidilite Lanka ensures the widespread availability and accessibility of its products across Sri Lanka.
Pidilite Lanka makes available leading brands like Fevicol, Chemifix, Dr. Fixit, M-Seal, Foam Fix, Fevicryl to Sri-Lankan consumers and customers.
Pidilite Industries Limited is a leading manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our product range also includes paint chemicals, automotive chemicals, art materials and stationery, maintenance chemicals, industrial adhesives, industrial textile resins and organic pigments and preparations.
Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and many international markets. It is ranked among the most trusted brands in India.