Life is an art – do you believe in it? If you do, you have an emotionally satisfying life.
How about art in business? Is there a difference? Let me suggest – no and it’s a big “no”. Life or work it’s all to do with humans – humans have feelings and they do all what they do for a positive feeling – positive experience – positive emotions.
Art used in the business environment creates a unique window into the company. By using art, a company can demonstrate the qualities that set it apart from its competitors, give it a business advantage, and create the impression that the business is a cultured organisation.
Art creates tremendous value in today’s economic landscape and can be an effective means to build connections and elevate the human experience. More than just a pretty picture on the wall, art has the power to fuel growth. When leveraged for early business development, it can help shape and drive positive change across an organisation.
Here are three things to consider when looking to include art as part of your development plans. Businesses depend heavily on their brand awareness and reputation. Art has the unique ability to communicate that story like nothing else can, enhancing your brand vision through a compelling visual narrative.
Art can remind employees, customers and the greater community who you are and what you stand for — while distinguishing your space. When selecting art to reflect your brand, make sure to consider a range of mediums, artists and subject matters.
This can create a rich and diverse collection that offers something for everyone, yet culminates in a cohesive art experience uniquely curated to amplify your organisation’s brand story.
ROI with art
There’s no denying it — art can fuel business growth. But to create meaningful, exceptional art experiences, it’s important to begin early in a project’s life cycle for maximum outcome. Ultimately, projects are more effective when all stakeholders, decision-makers and experts work together
This helps maximise budgets, artwork placement, and artist selection. By harnessing the collective wisdom of leaders and the transformative power of art, businesses can create authentic opportunities for expansion and success.
Brands are created and nurtured through the three fundamental forms of art – visual, literary and performing. Every aspect of life is connected to art and can be explained with a few artistic features. In most business scenarios, artistic features stimulate employees to be productive.
Build authentic employees who are naturally motivated towards achieving goals. It also serves businesses on different levels, especially in connecting the workforce and the clients. With a portrait or artistic features, you can invoke some thoughts to induce creativity and imagination to find the unfound.
Building org culture culminating and weaving art into whatever activity happens in an organisation helps keep people focused on one direction even when the operating environment is volatile or hostile.
Company image
There are a lot of things that can illustrate a company’s image. With the right artistic features, clients can clearly see your company’s taste, values, and relationship to the community. In most cases, these artistic products come from the community, which can act as a relationship booster. It simulates an employee’s positive thoughts.
Employees are prone to be more productive when they feel comfortable or at ease in an environment where art is promoted. They feel happier, and this reduces stress and discomfort. As such, an employee experiences almost zero sick leaves and get more committed to their work.
Usually, employees in a company are a huge expense, especially when they are unhappy. By using the right form of art, you can keep them happy, satisfied, and motivated, hence boosting results. With artistic portraits and images around, your employees can experience more productivity in a pleasant working environment.
Having art in the workspace further illustrates the company’s integrity to customers. It shows that the company holds its employees in high regard. Depending on the art displayed, your visitors learn your corporate identity, reputation, and what you stand for.
Positive vibes
One of the most difficult scenarios can be your clients walking into your reception and just staying quiet. Your artwork, just like the magazines on your coffee table, serves as a conversation starter. It is an effective bridge between people and ideas.
Having artwork in your workplace environment also enhances client and community relationships. This promotes networking opportunities for most people as they make friendships while in the facility or working environment. Most companies wish to be featured as great corporate citizens. By purchasing and hanging the art in your workplace, you promote a sense of community. The artwork links with the local community and enhances general community relations.
Offer emotional support
Everyone, regardless of their field, is going through a hard time. They need a shoulder to lean on, and some funds or a care package could go a long way. As a company, you can develop a plan to give them gifts so they know that they are not alone in this. We all work for positive emotions at the end. Money and job success only fuel it. The end game is happiness in life.