New Anthoney’s Group, one of Sri Lanka’s leading poultry producers, was awarded the right to use the ‘Sustainable U.S. Soy’ logo on their packaging recently, making it one of the first in the South Asian and Sub-Saharan Africa region to obtain it.
An event was held at Waters Edge Hotel recently to mark this milestone.
The trademarked logo is offered to producers that use sustainable US Soy in their products, and New Anthoney’s Group joins the handful of only 30 companies which use the logo on over 550 products worldwide.
New Anthoney’s Group is also the newest supporter of the Right To Protein campaign that works to raise awareness about the global burden of protein deficiency.
This comes after having successfully adhered and verified through the US Soy Sustainability Assurance Protocol (SSAP) which hinges on four directives, with control measures and regulations, covering biodiversity and high carbon stock, production practices, public and labor health and welfare, and continuous improvement.
This initiative, by the US Soybean Export Council (USSEC), helps international food and feed companies source sustainable soy for their ingredient and product portfolios.
New Anthoney’s Group CEO Neil Suraweera said, “We are extremely delighted to be bestowed with the rights to use the ‘Sustainable US Soy’ logo in our product packaging and there is more to this than a mere logo. It is a holistic commitment towards sourcing sustainable ingredients. We strongly believe that sustainability starts on the farm just like they do, and this marks an important milestone in our journey on sustainability.’
Chairman of New Anthoney’s Group, Emil Stanley shed light as to how far the company has come, the ambitious plans for the futureand the various sentiments and values in making Sri Lanka a healthier nation.
Head of U.S. Soy Sustainability and Marketing, South Asia and Sub-Saharan Africa, Deeba Giannoulis and USSEC Regional Head of Animal Utilization, South Asia and Sub-Saharan Africa, Dr. Susil Silva and Executive Director, Eranga Kurukulaarachchi also spoke.