Isobar Sri Lanka, the digital arm of leading advertising agency group Dentsu Communications, was ranked the most effective advertising agency in Sri Lanka in the ‘Effie Index 2022’ recently, the second consecutive year it has earned the top ranking on the prestigious global index.
The latest ranking placed Isobar at 32 in Asia Pacific (APAC), a notable achievement for the local advertising industry as its competitors included agencies from nations such as China, India, Japan and Australia. Globally, Isobar was placed at 138.
Isobar was also the top ranked agency in the multinational Dentsu Inc. group, which owns one of the largest advertising agency networks in the world.
Dentsu Grant Group’s Chairperson and Managing Director Neela Marikkar said, “We introduced the internationally renowned Isobar brand to Sri Lanka four years ago under Dentsu Communications. At the time, we were keen to ensure that Isobar Sri Lanka maintains the dynamism, creativity and effectiveness that were associated with the international brand.
“I am delighted to say that the local Isobar team has not just maintained those standards but carved out its own identity as a local agency that can compete with international talent. This recognition by the Effie Index for the second consecutive year is recognition well-deserved.
“I look forward to Isobar bringing further honour to Dentsu Grant in the years to come with the same energy, creativity and vision displayed over the past four years,” she said.
The Effie Awards is an international awards program that recognizes and celebrates effective marketing communications campaigns. The Effie Index is an annual ranking that identifies and rewards the most effective agencies, advertisers, and brands globally, based on the performance and effectiveness of campaigns submitted and awarded in the Effie Awards programme.
The Effie Index serves as a benchmark for the global advertising industry, showcasing the organisations around the world that have consistently demonstrated excellence in delivering impactful and effective marketing campaigns.
Dentsu Communications Vice President Chamith Buthgamuwa said, “We firmly believe that success in the advertising industry is not merely about creative brilliance but also about the ability to create campaigns that deliver tangible and sustainable results. Our consecutive Effie Index rankings as the top agency in Sri Lanka highlight our consistency and ability to drive exceptional outcomes, despite being a young agency of just four years. Our global ranking at 138 and APAC ranking at 32 further validate our expertise on an international scale.
We prioritise campaign effectiveness, ensuring our clients’ investments yield the highest returns. We extend our gratitude to our clients for their trust, and look forward to continuing our journey of innovation and excellence in delivering unmatched results,” he said.