Unilever Sri Lanka has taken a major stride in enriching its official e-commerce platform, uStore.lk, through a strategic partnership with CBL Group, expanding the range of products available to customers.
First launched in 2019, uStore.lk has gained significant acceptance by Consumers Island wide as a shopping platform of choice, as it offers them the convenience of directly purchasing products from the safety, comfort, and convenience of their homes. With the addition of over 80 products from 7 CBL brands including confectionery, spices, pulses, coconut milk, and cereals, uStore.lk shoppers can now access over 300 products with free delivery to any part of the country.
Today’s online shopper is more experienced and knowledgeable than ever, purchasing in different categories and from diverse channels depending on their needs, motivations and occasions.. The platform will create consumer centric but differentiated bundles, specifically targeted at the Sri Lankan online shopper based off carefully analyzed data and identified trends.
CBL Group Managing Director, Shea Wickramasingha, commented, “The platform will enable us to jointly deliver an enhanced customer experience through a new emerging channel with direct interaction with our customers. They can now log on to and purchase food and refreshments, personal care and home care items conveniently while enjoying special offers and deals.”
CBL products will be available on uStore.lk from June 16.