Link Natural launches flagship brand at Costco Stores in Japan | Sunday Observer

Link Natural launches flagship brand at Costco Stores in Japan

26 February, 2023
Marketing Executive, Ceylon Family Co., Ms. Mari Ro  with Link Samahan boxes at the Costco  store in Japan
Marketing Executive, Ceylon Family Co., Ms. Mari Ro with Link Samahan boxes at the Costco store in Japan

Link Natural Products (Pvt) Ltd, a manufacturer of herbal products has introduced its flagship brand and iconic herbal drink Link Samahan at Costco Wholesale stores in Japan.

With the launch, Link Natural has achieved another milestone in its growing international journey.

Costco Wholesale is an American multinational corporation and as of 2022, was the fifth largest retailer in the world. Costco was also ranked Number 11 on the Fortune 500 listings of the largest United States corporations by total revenues.

Chairman, Link Natural Products, Dr. Nugawela said, “We are extremely excited to launch our flagship brand at Costco Wholesale in Japan. Recognised as the world’s fifth largest supermarket chain, Costco’s high-quality product portfolio, now includes Link Samahan setting the stage to compete among the best brands in the world.”

“Acceptance by Costco is a testimony of our compliance adheringto the most stringent quality standards. It is not only a great honour for our brand but also an immensely proud moment for our nation. Costco’s inclusion will undoubtedly strengthen our journey of transforming into a trusted global herbal supplement brand,” he said.

Link Natural’s flagship brand Link Samahan is a 100% natural herbal drink, formulated with 14 ayurvedic herbs used traditionally throughout generations as an effective remedy for symptoms associated with catarrh and the common cold.

Link Samahan is also exported across 30 countries with Europe, USA, India, Middle East, and Japan among its main destinations.

Link Natural’s Yokohama based distributor, Chairman, Ceylon Family Co. Ltd. Krishantha Pathmaperuma said, “There is a growing interest for herbal products among Japanese consumers. However, Japanese food safety regulations are comprehensively enforced and only products that meet rigorous quality requirements are allowed into the market. Today, asserting the strength of our brand, Link Samahan is gaining popularity among Japanese consumers.”

“We are present in diverse markets spread over five continents. Link Samahan is loved by consumers irrespective of the geographies. Introducing our products in Costco Japan is a milestone towards Link Samahan’s journey in becoming a trusted global brand,” said Head of Exports and Regulatory Affairs, Link Natural Products, Chamari Wickramathilake.

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