Seylan Bank secured several accolades to its name at the SLIM DIGIS 2.2 recently, with a Silver and a Bronze for its #ResponsibleMe campaign, along with another Bronze for the Bank’s National Day campaign.
Awarded in celebration of Seylan Bank’s best digital marketing endeavours, innovation and talent, these awards also stand as a testament to the Bank’s continued efforts in communicating meaningful initiatives to society.
The multiple award winning #ResponsibleMe campaign clinched Silver and Bronze Awards for Best Digital Marketing Campaign - CSR category and Best Use of Branded Content respectively. Securing a Silver for Best Digital Marketing Campaign under the CSR category, the #ResponsibleMe campaign was recognised as one of the best holistic campaigns that demonstrate how different digital platforms worked together to achieve results.
The additional Bronze for Best Use of Branded Content was a result of the campaign being recognised as among the most creative, innovative and effective use of branded content that provided a real return on investment for Seylan Bank.
The Bank executed the delivery of the precaution message more assertively. This led to the campaign slogan ‘Suhada Haden, TikakSeren’. To pull off the campaign, Seylan team members took on the responsibility to bear the #ResponsibleMe message to the public, adding their own voices through their personal social media spaces. Key opinion leaders soon joined the call, and social media came abuzz with #ResponsibleMe.
The Bank then considered a mentality change which made people accept individual responsibility to maintain preventative methods. To this end, the Bank launched a unique virtual media briefing to effectively drive this message as a responsible corporate, with the participation of media personnel active in the digital space.
In terms of Seylan Bank’s National Day campaign, its efforts were rewarded with a Bronze Award under the Digital Brand Bravery Awards. The campaign was a step towards bravely taking on conventional ideologies through digital medium and reaching out to the intended audience.
Language has been identified as essential for reconciliation since speaking each other’s language results in greater understanding of each other’s cultures. Through the National Day campaign, Seylan Bank did exactly this by reminding people about the importance of learning both national languages equally.
Through this, Seylan Bank started the conversation as to what it takes to truly celebrate National Day as opposed to parading the term ‘Independence’.