A first for Sri Lanka, DFCC Bank launched the “Make a Wish” campaign, a customer-centric initiative to allow customer wishes to be made known to the Bank. Customers can record their wishes about what they want to see in terms of seasonal card offers through a portal, with the opportunity to have their wishes fulfilled free.
DFCC Bank offers exclusive card deals all through the holiday season to grant customer wishes. The Bank will use this new and innovative engagement platform to better understand the desires and aspirations of its customers when tailoring future seasonal promotions.
The “Make a Wish” campaign can be accessed by anyone via dfcc.lk/make-a-wish. DFCC Bank will randomly select wishes from time to time and make them come true for the lucky individuals who took the time to record their wishes to further reward customers and the public.