Alerics Ice Cream bagged two Gold awards at the SLIM Brand Excellence for ‘Best Turnaround Brand of the year’ and ‘SME Local Brand of the Year’.
After a brand and product refresh, they came to the spotlight to show their innovative range of affordable indulgence ice creams. Facing numerous challenges in reviving the business that was struggling to survive economic and supply pressures especially during the time of the pandemic when frozen confectionary was out of consumption, Alerics was able to win hearts with ‘nostalgia’ and a winning marketing strategy.
MD of Alerics Dairy, Nuwan De Silva praised the staff for their dedication and sacrifices to bring back Alerics into the hearts of consumers Islandwide, with great emphasis on original gourmet recipes, world class quality and affordable pricing.
The turnaround of Alerics is remarkable in its own way as they are bringing locally sourced ingredients into flavours such as Ceylon Vanilla, Coconut and Jaggery, Cinnamon and Passion Fruit Pavlova.
A fresh fruit popsicle range with summer feels was also introduced with enticing flavours such as pineapple and chilli, strawberry and lime and mango and passion fruit which are all tropical flavours of Sri Lanka.
Alerics disrupted the fruit popsicle market through the introduction of natural fruit pulps in all their products, thus ensuring the consumer is refreshed naturally.
They are focused on continuous innovation and quality to ensure great taste, freshness, and quality. Supporting local dairy farmers have always been a key pillar in the Alerics business ethos, they have positively impacted numerous local dairy farmers and have given back to the community at large, fostering warm relationships along the way.
Welcoming a new year, these two awards will push the brand to take its popularity to the top, by harnessing the taste and goodness of the exotic local flavours of Ceylon and bringing back childhood memories again, a company spokesman said.