Ceylinco Life was crowned Sri Lanka’s Brand of the Year – the top accolade presented by the Sri Lanka Institute of Marketing (SLIM).
The life insurance market leader also won the Gold award as the Service Brand of the Year at the 2022 edition of the SLIM Brand Excellence awards, repeating a feat it achieved in 2021, and took the Silver for Most Innovative Brand of the Year for its ground-breaking product ‘Ceylinco Life Pension Saver.’
“This is a great way to bring 2022 to a close,” Ceylinco Life Chairman R. Renganathan said. “Adversity is a true test of character, and to be named the Brand of the Year in one of the most challenging years in memory is possibly the best way to demonstrate the strength and dynamism of a brand. We dedicate this award to the fortitude and passion of every member of the Ceylinco Life family and to the million Sri Lankan lives under our protection.”
For the purpose of these awards, multiple aspects of brand building are evaluated under the headings of Brand intent, Brand content, Brand process and Brand performance, assessing not just the commercial success of brands but their fulfillment of promises to consumers. The SLIM Brand Excellence awards are considered the ultimate recognition of the courage, dedication and perseverance marketers have demonstrated in making their brands champions.
This is the second consecutive year that Ceylinco Life has won a prestigious triple at the SLIM Brand Excellence awards. At the awards presented in respect of 2021 the Company was adjudged Sri Lanka’s Service Brand of the Year and took the Gold for Best New Entrant Brand of the Year for ‘Pension Saver’ and won the Silver for CSR Brand of the Year. Ceylinco Life’s award-winning ‘Pension Saver’ product is a Retirement cum Life Protection Plan that offers a Premium Assurance Benefit, Loyalty Rewards, and a monthly pension after maturity. The marketing of the product has helped significantly raise awareness about the importance of retirement planning for Sri Lankans, which is clearly communicated via the product’s features as well as the touchpoints and messaging used to promote the brand. Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.