Seylan Bank has brought back the enigmatic character; Uncle Albert from its memorable television commercial featuring Western Union’s money transfer service, to encourage increased foreign remittances through official channels.
First aired over two decades ago, the iconic advertisement features Uncle Albert saving the day by sending Suresh Rs. 50,000 via Western Union to replace a wedding ring that is lost on the wedding day.
Ever since then, Uncle Albert, whose true identity remained a mystery, became a truly iconic and homegrown reference for receiving money from abroad. Seylan Bank is now bringing back the indelible character as the key motivator for Sri Lankans abroad and in the country, to receive foreign remittances through secure and official channels such as Western Union.
The first-in-Sri Lanka promotional campaign will reward 15 responsible citizens who do so with a host of benefits and prizes including unique Uncle Albert digital collectibles.
Assistant General Manager, Marketing and Sales, Seylan Bank, Gamika De Silva said, “We felt that reviving the unforgettable Uncle Albert can help us to connect with the young and old, and motivate both the sender and the receiver to use official channels for remittances and be part of solving a national need.”
Digital collectibles or non-fungible tokens (NFTs) are cryptographic assets on a blockchain that represent real-world items like artwork or real estate. Each of the Digital Collectible (NFT) has a unique identification code and metadata that distinguishes it from another. ‘Tokenizing’ real-world tangible assets makes buying, selling and trading them more efficient while reducing the probability of fraud.
Seylan Bank’s novel campaign which centres around NFTs will reward 15 winners with a Uncle Albert NFT each, while one winner from the 15 will also receive Rs. 100,000. Winners will be selected through a grand draw, and anyone who remits the equivalent of USD 500 in any foreign currency through the Bank’s Western Union service within 45 days since the campaign launch, will be eligible to enter by sharing a reference number to Seylan Bank’s social media channels.
Winners will also receive access to a host of special services offered by Seylan Bank.