Softlogic Life commemorated World Children’s Day recently with its Heta Rata Daru Nalawili campaign, to inspire and positively contribute to future generations.
Centred on the strength of the mother-child bond, the initial phase of this campaign took place during International Mother’s Day earlier this year.
It is widely understood that lullabies are one of the first forms of communication between a mother and her child especially during a child’s early development stages. Recognising the power that these lullabies hold, Softlogic Life invited the whole of Sri Lanka to submit their own creative lullabies, written in a manner to better suit the children of the modern age.
Nearly 300 submissions were received from mothers, fathers, poets, writers and profiles of varying nature who had a love for the written word. And then on World Children’s Day, the Heta Ratata Daru Nalawili campaign came to a full circle, of which 10 were shortlisted and produced as original lullabies, and for the first time in Sri Lanka a brand enlisted a playlist of lullabies to Spotify for the public to access.
Softlogic Life Chief Marketing Officer (CMO), Kavi Rajapaksha said, “According to research things such as Alpha music can calm the senses, help with sleep and adjust thought waves to access the creative universe of the mind.”