Electronics brand Samsung unveiled ‘Samsung Sahana’ to provide relief toits consumers during these turbulent times where the whole country is facing its worst economic crisis yet. Samsung has taken measures to provide relief by offering massive discounts up to Rs. 900,000 on its TV range for consumers who wish to bring home some happiness with the purchase of an entertainment system (TV). Under Samsung Sahana, customers are eligible for discounts on Samsung TVs amounting to up to Rs. 900,000 to allow consumers to purchase Samsung TVs at a time when prices are at a peak due to economic inflation. Samsung Sahana permits consumers to purchase premium Samsung TVs at an affordable price.“We have always been conscious of our consumers’ needs and wants. We want all of them to be able to afford our products and enjoy the innovations we bring. This is the reason for Samsung Sahana, which will allow Samsung consumers to purchase premium-level TVs at an affordable price even in these trying times,” said, Managing Director, Samsung Sri Lanka, Kevin SungSu You. Samsung Electronics has been leading the TV industry for more than a decade with the latest technologies available on consumer TVs. In 2022, Samsung has yet again secured the number one spot in terms of market share for 16 consecutive years. At the heart of Samsung screens is customer-centric innovation, which powers Samsung screens, including Neo QLED 8K, to deliver immaculate, true-to-life picture quality. Samsung Neo QLED 8K is the TV for the modern day, with next-level picture quality and one-of-a-kind features powered by artificial intelligence(AI). With TVs at the center of the smart home ecosystem, users can easily control all their devices using their TV, thus putting them to the best use. Samsung also unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one easy-to-navigate home screen.