The Bank of Ceylon (BOC), continues to lead the industry as the No.1 Banking Brand in the country for the 14th consecutive year in the country’s leading Brands Billboard “Brand Finance Lanka’s – Brand Annual” for the year 2022. Standing resilient as ever, Bank of Ceylon is the only Banking brand to surpass a brand value over Rs.50 billion.
Revolving around Sri Lankan aspirations, ensuring financial security and building confidence within the community to venture into new opportunities, BOC has been a resilient partner throughout its existence to date. With a unique depth of perception of the socio-economic landscape, BOC successfully managed to reach all segments of Sri Lankan societyby promoting financial inclusivity specially toinclude those who are not within the mainstream banking system.
Commenting on the achievement the Chairman, Kanchana Ratwatte said, “BOC as an established indigence brand with roots running deeply into Sri Lankan heritance, always had so much gratitude on the trust placed on the brand by all its stakeholders. The resilience BOC has shown as the leading banking brand in the country is built through sheer commitment and dedication sustained over many decades based solely on the purpose to serve our people. During this time of unimaginable crisis, our promise goes to all our fellow Sri Lankans that, we at BOC will remain as the trusted financial partner and will strive towards improving the economic wellbeing of the nation as always. My humble appreciation goes to everyone who has been in this journey together with BOC at this juncture” he added.
Bank’s General Manager, K.E.D. Sumanasiri said, “I consider BOC, being named as the No.1 Banking Brand for 14 consecutive years as an unprecedented achievement. We wish to take this opportunity to thank and extend our gratitude to our loyal customers and all stakeholders for inspiring and encouraging us to strive towards excellence at all times. Meeting the evolving demands of our community we assure our customers and the country that the Bank will always move forward fulfilling the agenda to serve our people as we have always done.” A brand that grew over time as a responsible corporate citizen that resonated with the aspirations of Sri Lankans from allwalks-of-lives, BOC counts is presencein all parts of the country with an interconnected network of over 640 branchesand over 1400 ATM/CDMs and CRMs enabling 24x7 banking services.
With the view to increasing its footprint beyond Sri Lanka, BOC established its very first overseas branch in as early as 1949 in London, which was later converted to a fully-fledged banking subsidiary of BOC. Later the bank expanded its overseas branch network by opening units in Chennai, India, Male,Hulhu-Male and in Seychelles.
Empowered by the trust built over many decades in collaboration with the international banking community, Bank of Ceylon currently maintains foreign correspondent relationships with over 1,000 foreign banks and exchange houses.
BOC embarked on its digital transformation journey as early as 2007 by transforming its entire branch network and ATM network to an interconnected system which further empoweredits customer base with the convenience of 24x7 banking from anywhere in the country. The Bank also adopted a full-scale online and mobile banking platform to enable cashless transactions, adding synergy to the local banking industry, which in turn became of paramount importancein keeping the country’s economy moving.