As one of Sri Lanka’s largest food manufacturing conglomerates, the CBL Group annually sources over 15,000 – 17,000MT in agriculture raw material like corn, soya, green gram, groundnuts, rice and Spices each year from its network of over 13,000 registered farmers.
These raw materials are used in CBL’s brands like Samaposha, Nutriline, Sera, Lankasoy, Ritzbury and Munchee and strengthening this supply chain against future risk is crucial to CBL’s sustainability agenda.
CBL’s SMART Agro digital app was launched last week, marking a milestone in CBL’s strategy to strengthen its vertically integrated agriculture supply chain againstfuture risk through digitization and technology. The app, which can be downloaded free of charge; digitizes new farmer registration and allowsverified farmers registered with CBL’s network to access a range of services including loans, contract term management and real time support from CBL’s agriculture field teams. CBL’s agriculture sourcing operations have been expanded over the past few years to cater to growing demand.
“The SMART Agro Platform will address keyrisks in our agricultural sourcing chain by enabling the sharing of critical information for management decisions to increase productivity and profitability for farming communities.” Says Dr. Rukshan Gunatilaka, Director Agribusiness Development at Plenty Foods (Pvt) Ltd.