Life insurance leader wins coveted Brand Excellence triple including Gold for ‘Best New Entrant Brand of the Year’ and Silver for ‘CSR Brand of the Year’
Ceylinco Life was adjudged Sri Lanka’s ‘Service Brand of the Year’ at the Sri Lanka Institute of Marketing (SLIM) Brand Excellence Awards recently achieving the pinnacle of brand excellence across all sectors by winning one of the top five awards presented at the gala event.
The company also won awards in two of the eight special awards categories, taking the Gold for ‘Best New Entrant Brand of the Year’ for its ‘Pension Saver’ product, and the Silver for ‘CSR Brand of the Year’ accomplishing a prestigious triple in respect of 2021. This was the second consecutive year that Ceylinco Life won the Silver for CSR Brand of the Year.
“We are elated to receive these coveted accolades, especially because they recognise brand excellence in one of the most challenging years in memory,” Ceylinco Life Managing Director/Chief Executive OfficerMr Thushara Ranasinghe said. “As a financial service brand, growth could only be achieved by enhancing access and convenience without compromising on data security, and by maintaining our level of engagement with our customers through innovation. Winning Service Brand of the Year is an invaluable affirmation of the success of this approach.”
The award for Service Brand of the Year was open to local or locally-marketed international brands in diverse sectors including banking, insurance, telecommunication, entertainment, education, leisure, investment, real estate, travel and transport.
Ceylinco Life’s second Gold award for ‘Best New Entrant of the Year’ recognised the success of ‘Pension Saver’ – a new Retirement cum Life Protection Plan that offers a Premium Assurance Benefit, Loyalty Rewards, and a monthly pension after maturity. The new product brand has helpedsignificantly raise awareness about the importance of retirement planning for Sri Lankans, which is clearly communicatedvia the product’s features and the touchpoints and messagingused to promote the brand.
The ‘CSR Brand of the Year’ award acknowledges the continuing impact of Ceylinco Life’s multifaceted community welfare and sustainability-linked initiatives. These included the construction and donation of classroom buildings, the donation of essential medical equipment to hospitals, the conduct of ‘Waidya Hamuwa’ free health camps andthe development and maintenance of High Dependency Units (HDUs) at key hospitals.