13 February, 2022
The travel agents and SLTPB officials at the BIA.
Sri Lanka Tourism Promotion Bureau (SLTPB) organised a familiarisation tour for twelve travel agents from Russia and Ukraine to encourage more tourists from the CIS region.
The main purpose of the FAM tour was to convey the messages to travellers in the CIS region that Sri Lanka was a safe and an attractive destination for tourism, filled with a myriad of holiday opportunities to choose from. Also another key opportunity is the direct connectivity from Russia to Colombo, without any transits.
During their stay in Sri Lanka they visited some of the main attractions in Sri Lanka and some hotels. SLTPB arranged B2B sessions for over 70 Sri Lankan DMCs and hoteliers.