Continuing its legacy of 35 years in the Sri Lankan hardware industry, Janatha Steels is stepping into a new phase of growth, bringing in a number of new initiatives to elevate the stakeholder experience.
The company notably looks to further expand and diversify operations, as the next generation of Janatha Steels leadership enters the business with the aim of scaling growth and innovation.
From 2018 to date, Janatha Steels has diversified into various fields such as construction, stationery, agriculture, pharmaceutical equipment, and automobiles. Today, the company provides direct employment to over 700 people and indirect employment to thousands across the country.
Leveraging this wealth of experience gained in over three decades, Janatha Steels took the bold shift to renew its brand story in line with its 35th anniversary. This initiative placed the company as the second largest online steel supplier within six months. This new brand identity represents the “shift of time”, “power of steel”, and “emphasis on people”, a company spokesman said.
The past few years, though, have been particularly challenging due to a number of uncontrollable conditions such as the onset of the Covid-19 pandemic, the fall of global economies, rising inflation, and import restrictions, also resulting in the steel and construction industries plummeting to new lows. Managing Partner of Janatha Steels, Vasudevan Subramaniam believes that the infusion of new blood into the Janatha Steels’ structure and procedures will amplify its efforts to become the largest supplier in the hardware industry in Sri Lanka.