Bairaha Farms PLC, one of the pioneer chicken processors in Sri Lanka, was the winner of the Environmental Social Governance (ESG) Initiative of the Year in Sri Lanka for 2021at the FMCG Asia Awards.
For the first time in Sri Lanka, a recipe book of chicken recipes written in Braille was launched to help the blind people in the country.
For this remarkable effort, Bairaha Farms received the ESG Initiative of the Year - Sri Lanka award at the FMCG Asia Awards hosted by Retail Asia. By promoting the book and its mission to reach the blind, the company achieved great results during this campaign. Their social media pages also gained considerable attention from the local market.
Apart from being the first Braille recipe book launched in the country, it boasts of being able to promote the joys of cooking in a more inclusive way. This initiative has been a success since its launch in Sri Lanka. Bairaha Farms PLC also donated Braille books to all 18 schools for the blind across the country.
The project focused on how to ensure that the entire country’s population enjoyed the benefit of making tasty meals with its products — and that included people who cannot see.
Bairaha Farms also donated Braille books to all 18 schools for the blind across the country.