Allianz continues to be the world’s most valuable insurance brand, according to the 2021 Best Global Brands ranking, released by leading consultancy Interbrand today. Within the top 100 global brands, Allianz has climbed five ranks since 2020 to #34.
Allianz’s brand value has risen by 2.2 billion USD in one year to 15.2 billion USD, an increase of 17 percent. This increase is the strongest since Allianz entered the 100 Best Global Brands ranking in 2007 with a brand value of 4.0 billion USD.
According to Interbrand, Allianz’s rise in the ranking is based on its strong operating performance and outlook, increased branded revenue, and brand strength.
Moreover, the influence of the Allianz brand on customers’ purchase decisions has increased over the last year.
“The Allianz brand demonstrates strong resilience and delivery of value for people, companies and the broader market. We have been working hard to apply our guiding principles ‘Shape, Care, Deliver’ to the brand and customer experience,” said Group Strategy, Marketing, Distribution Officer at Allianz SE, Serge Raffard.
To further build on its brand strength, Allianz has enhanced its global coherence, affinity, and distinctiveness.
“A big thanks to Allianz employees, our agents and brokers. They are truly living our purpose – ‘We secure your future’ – and are tirelessly working to improve Allianz customer journeys and to find simple solutions to give our customers more confidence in their daily lives and in their future,” said Head of Global Brand and Marketing at Allianz SE, Dr. Christian Deuringer.