MullenLowe Group Sri Lanka appointed Sean Pompeus as Associate Vice President and Business Director and Jude Jayaprekash as Creative Director at LoweLintas on July 1.
Pompeus and Jayaprekash have been an integral part of the MullenLowe Group, contributing to making the Group a formidable force in the advertising industry. In his new role, Sean will be heading the LoweLintas business and will be responsible for its overall operation. Jude is being mandated with the responsibility of further developing and sustaining the overall creative product of the company. LoweLintas will focus on being an agile and future ready entity delivering solutions using data and analytics for its clients.
An embodiment of MullenLowe’s challenger mentality, LoweLintas was established as an independent operation under the MullenLowe Group in November 2019, at a time when the market was still recovering from the aftermath of the events of Easter Sunday.
The appointments are part of the Group’s continued strategic efforts to invest in both business and human capital through the ongoing global pandemic.
Group Chief Executive Officer, MullenLowe Lintas Group, Virat Tandon, from the Group’s regional office in Mumbai, India, said, “Despite the recent setbacks that Sri Lanka has been faced with due to global and local events, we are encouraged by the market’s immense resilience and its potential to fight back and rise. Our faith in the market is what brought about the establishment of the local LoweLintas office on the back of the very unfortunate Easter Sunday bombings.
“Operating independently, the agency has built a strong portfolio of local and international brands within the past 20 months. I have been working closely with our local senior leadership team to identify ways in which we can support them to accelerate their pace of growth. The appointment of two of our experienced team members, Sean and Jude, to LoweLintas underscores our commitment to our operations in Sri Lanka. We will continue to deliver additional investments and resources to the company, as it gears itself for the next phase of its growth journey,” he said.
Having joined MullenLowe Group Sri Lanka as an Account Director in 2015 (when the agency was known as Lowe LDB), Pompeus moved on to become Client Service Director in 2016 before being promoted to the role of Associate Vice President and Client Service Director in 2018. He has been actively involved in engaging with the industry and nurturing local talent. Sean has been part of the organizing committees of several key industry events including Cannes Young Lions, Adfest Young Lotus and Young Spikes. He has also served as the Project Lead and Jury Member of the Cannes Lions Young Marketer – Sri Lanka competition.
Jayaprekash had joined the agency as a Senior Copywriter in 2011 and went on to become Creative Group Head in 2015 and Associate Creative Director in 2018.
With close to 40 years of experience in the advertising industry between them, Pompeus and Jayaprekash possess a wealth of knowledge across a diverse mix of categories including Banking and Finance, Insurance, Telecommunications, FMCG, Food and Beverage, Fashion and Retail, Real Estate, Education, Automobile and Hospitality.