Top Korean car maker Kia’s local distributor has begun the roll out of Kia’s new logo across multiple touch points as part of a phased adoption of the new brand persona unveiled internationally earlier this year.
The new corporate logo resembling a handwritten signature is accompanied by the brand’s slogan - ‘Movement that inspires’ and announces the automobile manufacturer’s bold transformation and all-new brand purpose.
Kia Motors (Lanka) Executive Director and Chief Operating Officer Andrew Perera said, “The dramatic transformation expressed by the new logo captures the excitement and optimism with which Kia views its future in the automobile industry.
“While we transform and reinvent ourselves as envisaged by the new brand direction, we will align and continue to deliver meaningful experiences throughout the owners’ journey, in terms of sales and service through design-driven products and new technologies, keeping our valued customers at the heart of all our decisions. We look forward to the day when the new nameplate will be seen on Sri Lankan roads when import restrictions are lifted,” he said.