Amana Takaful Insurance, has successfully refreshed its brand identity with a fresh logo and a lively brand message that emphasises its time-tested service orientation to all Sri Lankans.
Chairman of Amana Takaful PLC, Osman Kassim said, “Amana Takaful Insurance started 22 years ago with a capital of Rs. 30 million. With some key strategic changes in our approach, we have now moved into the mainstream. “To Every Sri Lankan as One” essentially means we stand with all Sri Lankans. When something is inherently fair and good, people eventually realise it and come to it. “‘Takaful’ means ‘to protect one another’. Customers of Amana Takaful have the opportunity of inheriting a portion of the insurance fund surplus, furthering Amana Takaful’s customer orientation towards every Sri Lankan, as one.
Amana Takaful also adheres to ethics of the insurance industry practised for the last 250 years and believes they are essential and not negotiable. With the integration of insurance best practices, Amana Takaful has always been in par with the rest of the industry, if not better,” he said.