Sri Lankan manufacturers are adapting to current global trends as the country is witnessing a boom in local production which is ready to fulfill the needs of the domestic and export markets. The latest addition to the highly competitive shoe market, a 100% Sri Lankan brand – Yoo – was launched at the factory premises in Makumbura recently.Prime Minister MahindaRajapaksa joined the launch via video conferencing technology while Industry and Commerce Minister WimalWeerawansa, Minister of Trade BandulaGunawardena and State Minister of Education Reforms, Open Universities and Distance Learning PromotionSusilPremajayantha were the special guests.
The Yoo brand which is ready to take the highly competitive shoe market by storm, introduces a wide range of world class sport and casual shoes, manufactured by Yoo Brands (Pvt) Ltd, an affiliated company of Sarasavi Industries (Pvt) Ltd.