A new entrant to Brand Finance’s much-awaited annual review of Sri Lanka’s 100 most valuable brands, SDB bank surpassed many of the country’s biggest business names and banks on its way to the top 50 of the illustrious list’s 100 best-performing brands. The bank earned the additional distinction of securing the top spot among all first-time entrants in 2020.
Brand Finance Sri Lanka’s 17th annual review featured a number of familiar names in addition to first-time inclusion SDB bank. The bank’s leveraging of business growth through improved brand value is seen to be a key factor for their top-50 rank in the global brand valuation consultancy’s 2020 Top 100 list.
SDB bank’s ranking in Brand Finance’s annual review is made all the more commendable by their surpassing of a number of significantly larger banks. The bank’s brand valuation of 2029 Million LKR is set to add immense long-term value to their brand in driving further financial growth.
SDB bank’s CEO Thilak Piyadigama and their corporate team had identified being ranked in Brand Finance’s Top 100 brands as a key goal in their ambitious overall strategy for 2020. Their CEO added, ‘The increased brand confidence this valuation adds to SDB bank will naturally differentiate us from other bank brands, allowing us increased marketing leverage and critical points of differentiation in driving our business goals for 2020 and beyond’.