The Women’s Chamber of Industry and Commerce commenced a journey to carve out their future pathway in a more meaningful manner to be effective and impactful.
A series of structured sessions with the participation of the stakeholders established, sharpened vision, mission, core values and the strategic direction that can take the organisation to a new level.
The new visual identity reflects the new energies, for the organisation that will focus on women entrepreneurs and professionals. oluntarily to power the efforts of this magnificent organization.
Chairperson of WCIC, Mrs. Chathuri Ranasinghe said, “We are a non-profit organisation of women in business and professions working together as a think tank, a voice and a platform to economically empower the women of Sri Lanka, to be powerful nation builders by participating in transforming the economic growth of the nation.
“Our new identity will truly reflect our intentions and will create an opportunity for the Brand to be established even stronger now. We intend to be Top of Mind with the aspiring females as the main source of their inspiration, and the source of support.
“We have embarked on this very important exercise with the support of all the stakeholders. We deliberated on our purpose of existence, validated our mission and vision statements, including a set of core values.
The most important part of this exercise was the creation of a strategic plan, with clearly defined action, under five pillars that will support our future journey.
We plan to create an even greater impact in the society with what we do, and help women in general to achieve their true potential as entrepreneurs and as professional business women,” she said.