Sri Lanka Tourism’s Visiting Blogger Program kicked off promotions for this year, by welcoming 27 high profile International Travel Bloggers, Travel Influencers and their content supporters to experience ‘What is So Sri Lanka’ and to endorse the island as one of the safest family holiday destinations in Asia.
With over 11 million combined global travel seeking audience covering key eight source markets (including UK, Australia, Germany, India, Switzerland, Norway, USA and Canada). This Social Media Influencer promotion is expect to create advertising value worth over Rs. 29.8 million.
Selected high profile travel bloggers and influencers were passionate on covering various travel segments including family travel, adventure, culture and food, nature and the wild.
Over the 10 days of familiarisation tours, bloggers split into three groups explored Sri Lanka covering, Kalpitiya, Wilpattuwa, Anuradhapura, Habarana, Sigiriya, Pitawala Pathana in Riverstone - Matale, Kandy, Nuwara Eliya, Udawalawa and down south.
As part of this international promotion, Sri Lanka Tourism invited the very first family travel bloggers from Europe, Australia and USA to endorse Sri Lanka as one of the safest yet exciting holiday destination for global family travellers.
These bloggers expect to share their children’s feeling about Sri Lanka and memorable experiences they have gained as a family travelling around Sri Lanka.
Among the bloggers were, Australian Yoga and Wellness Travel Blogger Ms. Florence Shih yogawinetravel.com); Ms. Florence Shih, female Solo Travel vlogger of Germany, Ms. Sandy Breitmeier who runs the Travel YouTube Channel ‘SandyMakesSense’ and Australian Family Travel Bloggers Peter and Erin Rennie from ‘Seven wanderers’ (sevenwanderers.com).
An event was organised by Sri Lanka Tourism at the Mount Lavinia Hotel to welcome the travel bloggers.