A 360-degree communications campaign, ‘Bank for Everyone’, conceptualised and executed by DFCC Bank’s creative communications partner, Storybook, is creating interest among the target audiences, a Storybook spokesman said.
The campaign was initiated to increase awareness around the bank’s retail banking services range that covers a wide variety of consumer needs.
DFCC Bank started 2019 with an increased focus on penetrating the consumer banking sector, Storybook was appointed as one of their creative communications partners. Following a period of introducing new products, business promotions and expanding their physical presence across the country, DFCC Bank’s key objective was to be positioned as the one-stop shop for all banking needs of everyone across the social spectrum.
With story-telling at the heart of its approach, Storybook’s campaign idea for the brief was to touch the hearts of consumers through subtle communication that speaks to the emotional side of the target audience. The idea was executed on TV, press, outdoor and digital media.
“As an independent creative company, we are proud of our work delivering results for our clients. As a creative company, Storybook’s forte is connecting brands with the people in a more humane way through the brand story. The success of our philosophy elevates our confidence to new levels and motivates us to aim higher as an independent creative agency,” said CEO/Founder. Storybook, Subhash Pinnapola.