The Sri Lanka Tourism Promotion Bureau recently completed a week-long road show in some of the leading cities in Germany, such as Hamburg, Düsseldorf, Frankfurt/Main and Munich.
The delegation was led by the Ambassador of Sri Lanka in Berlin, Karunasena Hettiarachchi.
Director Marketing of the Sri Lanka Tourism Promotion Bureau, Ms Madubhani Perera made a comprehensive and informative presentation of Sri Lanka as a leading island destination in the world to over 180 invited attendees from leading tour operators and travel agencies as well as 25 top-tier media companies.
Attending tour operators included well-known travel producers including FTI Touristik, TUI, DER, Berge & Meer, Kiwi Tours, Gastager Weltreisen, Studiosus and Hauser Exkursionen as well as journalists from SüddeutscheZeitung, FVW International, Axel Springer, Funke Mediengruppe and Falstaff.
“Sri Lanka and Germany look back to many years of diplomatic relations and we are proud that an increasing number of German travellers visit our beautiful country,” said Ambassador Hettiarachchi.
The presentations and speeches the Ambassador and Honorary Consuls of Sri Lanka in all four cities were followed by business networking events with 17 of the leading tourism companies and hotel groups in Sri Lanka.
In a ‘Question and Answer’ session the attending travel trade and media professionals were able to address all their questions to the delegation.
At the evening meetings, new business contacts with tour operators were made in order to support the German market,which is highly important for Sri Lanka.
With over 140,000 German tourists expected to visit Sri Lanka this year, the country is one of the top international tourism source markets for Sri Lanka and one of the ten most important markets for thetourism industry for many years.
The annual Sri Lanka Tourism Road Show is an important component of the SLTPB’s ambitious tourism marketing plan to promote Sri Lanka as one of the leading island destinations in the world and to educate travel trade professionals alike.