LB Finance PLC initiated and launched ‘Thuru Wawamu’ a project to curb deforestation in Sri Lanka, which will be steered by the company’s CSR committee.
The “THURU WAWAMU” initiative plans to plant 50,000 saplings by 2021, marking the company’s 50th anniversary and long-established desire to protect the country’s natural resources and indigenous wildlife. The company also partnered with a one-of-a-kind Mobile App “Thuru” to drive the engagement extending it to the public masses.
LB Finance representatives will facilitate the project and conduct awareness drives at schools, national parks and public spaces across the country while encouraging citizens to plant a sapling and adopt a tree, deepening their awareness, understanding and appreciation of the environment—with renowned actor Sathischandra Edirisinghe stepping in as Brand ambassador.
According to the World Bank, the forest cover of Sri Lanka has decreased from 36 to 29 percent in the last 28 years.
The Mobile App, “Thuru” which LB Finance has partnered with, is currently available on Google Play and Apple Store.
The company recently announced that around 5,000 saplings had been planted in Amapara, Galle, Trincomalee, Moragahakanda, Matara, Colombo, Kottawa also with the support of the staff members of LB Finance.
LB Finance Managing Director Sumith Adhihetty said, “By integrating sustainability principles within our business strategy, we are ensuring that the needs of our environment are met alongside the requests of our customers. Planting trees is one of the easiest and most sustainable ways to positively affect our environment. Trees improve air quality by producing oxygen. They also store carbon, offsetting harmful by products of fossil-fuel burning. We hope that this project will inspire others to preserve our natural heritage.”