Working to make the insurance buying process more seamless for its customers, and potential customers, the Fairfirst Online Shop has radically reduced the many stages customers have to go through to buy a policy.
The most exciting feature of the shop, however, is that unlike the traditional comprehensive policy designed by insurers, the Fairfirst Online Shop empowers the customer to design their own motor policy. Customers can now buy insurance based on affordability and for what parts of their vehicle they actually want insurance for.
Head of Marketing and Digital Solutions Sasith Bambaradeniya said, “In Sri Lanka tech and insurance are two words that work in isolation.
Despite the consumer behavior shifts other product and service categories have seen, when it comes to insurance people are still comfortable with the traditional purchasing channels.
“With the Fairfirst Online shop, we want to minimize that discomfort people experience when buying online and create a more organic shift to online purchasing within the industry,” he said.
Managing Director and CEO of Fairfirst, Dr. Sanjeev Jha said, “We are keen on exploring what works and doesn’t work for people. The Online Shop not only offers creative digital propositions, it also allows them to have a more personalized and engaging experience with us.”