Multi Finance PLC launched a nationwide eco-sustainability campaign, planting 1,000 saplings along the Southern Expressway as its introductory phase recently.
This marks the commencement of the company’s flagship project under their five-year reforestation campaign ‘Each One Plant One’, officially announced by Multi Finance PLC (MFPLC) on March 21, coinciding with the World Forest Day.
The company pledges to plant 10 trees for every single transaction carried out, as well as from donations received from their advocating clientele. The unprecedented and inclusive approach is aimed at both delivering healthy financial returns and benefits to clients, whilst enco5uraging them to make a more sustainable impact through their investments.
Partnering with the non-profit society Reforest Sri Lanka, the MFPLC team gathered at the Kottawa Highway Interchange to carry out the planting of 1,000 native saplings of Karanda and Kohomba, both species producing medium to large trees when fully grown. The planting was carried out alongside the E01 Expressway from Kottawa towards Matara, with the support of the Road Development Authority (RDA) and the Army.
The campaign not only addresses the growing need to optimise the pace, scale and effectiveness of the efforts to protect and conserve Sri Lanka’s forest cover, but also creates sustainable value for habitats and communities across the island.
It is in this context that MFPLC, now a Fairway Holdings Company, aims to bring together not only its financial stakeholders, but environmentalists, policymakers as well as other corporates, to further support and endorse this campaign.