Armed with their wins from 2017 and powered by new leadership, TBWAi Lanka ad agency plans to expand their focus on brand and business building.
“Disruption is who we are. It’s what we are known for. It’s what’s in our blood. While our work will continue to be propelled by Disruption, we are taking 2018 head on with an augment focus on brand and business building,” said Managing Director, TBWAi Lanka, Renuka Marshall.
“Last year was a fruitful one for us as an Agency. Among others, it was the first time ever that the TBWA and Regional Leadership and Creative planning meeting was held together and more importantly was hosted by TBWAi Lanka. This was an immense win for us as it showed that the region recognized the importance of Sri Lanka and what we have to offer,” she said.
“Everything we have achieved is because our Agency has grown stronger as a team. Having a strong and diverse team, with a touch of quirk is a wonderful strength and something we have always embraced. We are strengthening our team to meet the rising demand of the market and will continue to fuel them with trainings and exposure at both a local and international level, I am extremely excited to see what 2018 has in store for us,” Marshall said.
Last year was another year of steady progress for TBWAi Lanka. Having been named the ’2017 Agency of the Year’ by Campaign Brief Asia; being the only Sri Lankan Agency to be awarded metal at Adfest, Ad Stars, Midas, Epica and Sharks; winning 3 Gold, 8 Silver and 3 Bronze awards throughout the year; retaining Silver at the Agency of the Year Awards for the 3rd consecutive year and winning the People’s Choice Award for Maliban Cream Cracker are only some of the noteworthy achievements TBWAi Lanka accomplished during 2017.
Additionally, 2017 saw the Agency’s experience further expand into new categories, growing the already robust brand portfolio.
The Agency also recruited S. Nathasoruban as their Chief Creative Officer to spearhead the creative leadership of the team from 2018.