The winners of the Effie Awards 2016 will be announced in September. The Awards are recognized as the global symbol of marketing communication effectiveness.
The Sri Lanka Institute of Marketing (SLIM) has the franchise to hold the award ceremony in Sri Lanka and this will be the tenth year they will be conducting the event. The Award Ceremony promises to be exceptional this year with more entries than before demonstrating its increasing importance in the advertising industry, .
The head of the jury panel this year is Imal Fonseka, an iconic figure in Sri Lanka’s marketing industry. “The organizers intend to garner the collective wisdom of diverse specialties.
This allows for debate and critique and finally fair, educated evaluation and scoring of the submissions,” he said, outlining how Effies selects the judging panel.
Fonseka said, “Each juror independently scores the entries in round one based on the stated criteria. Scores are tabulated and cutoff points are established by the Head of Jury. Entries are shortlisted based on this score. A similar process is followed in round two.
However, each juror may bring in pertinent observations to the table before scoring.”
SLIM takes pride in raising the bar in the competition in order to ensure that the best marketing communications campaigns are recognized.Project Chairman Shaminda Perera said, “Most importantly, we have introduced four new categories which are, Travel and Tourism, Healthcare Services, Healthcare OTC products and Professional Services. What makes the new categories different is that this year we will have a jury member with experience in the healthcare industry.”