CEAT recently felicitated top dealers at an entertainment-filled weekend gala at the Hambantota Resort and Spa.
The top 125 dealers, their spouses and children were hosted by CEAT Kelani Holdings at this luxurious property in acknowledgement of their contribution to the CEAT brand’s continuing market leadership in 2016-17 across multiple tyre categories in the domestic market.
This was the company’s first dealer awards event at a Sri Lankan venue in four years. The last three such events were in Rome, Singapore and Malaysia.
CEAT Kelani, Managing Director Vijay Gambhire said the company takes great pride in its achievements in the last financial year, especially because it was a period of challenge due to an economic slowdown, natural disasters, and escalation of raw material costs and depreciation of the Rupee. Despite these challenges, CEAT Kelani had posted a resilient performance with 6 per cent sales growth and 7 per cent value growth in 2016-17, achieved an overall market share of 46 per cent and maintained its brand equity at the highest in the country in the tyre sector, Gambhire said. “All of this is possible because of the hard work, dedication and loyalty of our dealer partners, who are being honoured at this awards night,” Gambhire said.