Intex Technologies has partnered with Softlogic Communications to capture a substantial market share in the economical mobile phone segment in Sri Lanka.
“The company launched four to five models of low-end mobile phones in Sri Lanka to tap the economical mobile user market. Our main focus is on SAARC countries and aim at having a reasonable market share in our key markets including in Sri Lanka,” Intex Technologies International Business Head, Vishwas Agarwal said.
“We are aggressively targeting the Sri Lankan market share and looking at a sizable share and are confident that we could be the leading and preferred mobile phone device in the market in the near future,” he said.
The partnership with Softlogic was made to attain a sizable share in Sri Lanka that has a market size of four to five million handsets annually. This objective will be supported by aggressive marketing and having a strong market presence by working on retail and distribution development.
Softlogic Holdings PLC Executive Director Ranjan Perera said, “Intex is one of the most affordable handset brands with the entry level, smart and feature phones available at affordable prices. This brand will further strengthen Softlogic Communication’s position. We can capitalize on our strong after-sales and customer care services.”
“We are two decades into mobile phone devices distribution business. We have 1,800 dealers islandwide. That is our strength. The mobile market is huge in Sri Lanka and we record 1.4 billion turn over annually,” he said.
Intex India launched operations 19 years ago. Its product portfolio of consumer durables is 15 at present. In Q4, 2016, the company became the largest to command the highest market share in the Indian mobile handset business market. Intex plans to enter the Russian market to widen their foot print in the global map in the near future. - SJ