HUGO BOSS celebrated the opening of a new BOSS Store at the Arcade Independence Square recently.
Abans PLC, the flagship company of the ABANS Group of Companies and one of the leading retail brand in the country, is the authorized distributor for HUGO BOSS in Sri Lanka.
Matthew Keighran, Managing Director, HUGO BOSS South East Asia, Far East Asia and Oceania, and Steven Lam, Managing Director, HUGO BOSS South East Asia along with Mr. Tito Pestonjee, Managing Director, ABANS PLC and Ms. Tanaz Pestonjee, Director, opened the store. This was followed by a light show that exhibited a dynamic introduction to the HUGO BOSS brand set against the classical façade of the Arcade Independence Square.
The light show showcased the exquisite designs of the BOSS Spring/Summer 2017 collection, and the brand’s numerous sports sponsorships, such as Formula One driver Lewis Hamilton, German soccer star Mats Hummels, Pro-golfer Henrik Stenson, and competitive sailing champion Alex Thomson.Guests were then given the opportunity to explore the ample assortment of elegant fashion and accessories offered at the newly opened BOSS Store.
Reputed music artists, such as DJ Brendan Fallis, one of the most sought after open-format DJs in the world, and The Outlaws, a renowned music band, performed at the event. Guests were also treated to an exclusive whiskey lounge, a gourmet ice-cream bar featuring unique, tantalizing flavours, and a selfie-booth which allowed guests to commemorate this special evening.
A fully edible fine art exhibit was present at the event as well.The event further welcomed over 300 dignitaries and VIP guests from diverse sectors and genres of society.
A leading global brand in the luxury segment of the apparel market with more than 7600 points of sale worldwide, HUGO BOSS specially designs and markets a comprehensive array of fashion and accessories for both men and women.
The BOSS Store will possess the menswear collections of the core brand BOSS and premium sportswear brand BOSS Green. BOSS, a brand that presents modern refined