Sri Lanka’s national carrier, SriLankan Airlines won a Gold Award for its destination video ‘Epic Journey of Sri Lanka on SriLankan Airlines’ at the Golden City Gate awards ceremony at ITB Berlin recently.
The video captures the cultural vibrancy and the ecological beauty of the country through extensive aerial videography; offering the viewer a novel perspective of the island experience. Elaborating the cultural festivities that bring communities together, the video effectively touches upon the aspects of devotion and the continuity of rich traditions that are as old as the history itself.
SriLankan Airlines, Chief Commercial Officer, Siva Ramachandran said, “Our intention was to create a unique and all-encompassing visual experience of Sri Lanka which could offer an inspiring perspective of the country even to an experienced traveller.
We are extremely pleased that our efforts were recognized at the Golden City Awards 2017 and this will certainly motivate us to conceptualize and create more unique content which will help us take Sri Lanka to the world.”
Other Gold Award winners include, Dubai’s ‘Be My Guest with SRK’, DestiNATIOn Canada, Welcome to Singapore and Turkish Airways.
‘Epic Journey of Sri Lanka on SriLankan Airlines’ features a collection of Sri Lanka’s most iconic places, mostly set against the lush greenery, the Indian Ocean and the sunny skies. In this creative endeavour, SriLankan Airlines was assisted by Leo Burnett Solutions.