Softlogic Retail (Pvt.) Ltd.has been appointed sole distributor for VEGO, one of India’s leading Air Cooler brands and has announced the launch of two sophisticated models that operate on the evaporating air cooling principle - the most efficient environment-friendly cooling technology available.
“The Softlogic Group is already one of the strongest players in Sri Lanka in consumer electronicsin which it represents a number of leading global brands,” said Product Group Manager at Softlogic Retail, Shehan Zahir.
“We are delighted to add the VEGO brand to our portfolio, and to represent an innovative product range that is perfect for the local market and local conditions,” he said. The VEGO brand is owned by VEGO Home Science Pvt Ltd. of Mumbai, India, and is part of a business group that has nearly 40 years of hands-on experience in various sectors such as Exports, Imports, Raw materials processing, Plastic moulding, Original Equipment Manufacturing (OEM) of apparel and garments and a strong foothold in real estate. The Group’s air cooler business is the result of a foray into white goods, home appliances, electronic appliances and kitchen appliances.