Ceylon Tobacco Company (CTC) takes great pride in bestowing the company’s highest honour, the Chairman’s Award, upon an employee who has performed exemplarily through contributions that strengthen and further the company’s organisational objectives.
Keeping to this tradition, the Chairman’s Award for 2016 was presented to Brands Manager/Planning and Insights Manager, Naveed Anjoon in recognition of his untiring efforts in launching six consumer relevant brands across almost all consumer segments within a 12-month period.
“I was under tremendous pressure throughout the year to achieve these milestones and being rewarded for it makes me happy as it shows that your hard work has been recognised – my passion was to get these done and put in 300%, which I’m really proud of,” said Naveed. He said that it would not have been possible without the unending support from his teammates and other colleagues.
“You can’t achieve this on your own. It was a collective team effort, especially my team,Trade Marketing team and the Supply Chain team.
I must add that the entire company supported us and had the trust in me that it was all going to happen – it wasn’t only the internal colleagues but also the external stakeholders – everyone was stretched and we pulled it through,” he said.
The mastermind behind developing and executing the meticulous cycle plan that made this possible, Naveed was also under immense pressure to deliver on these brands, which targeted the premium consumers segment as well as the price pressured lower segment, with just a two-man team for the task.