Traditionally, Insurers provide financial assistance when things go wrong. AIA Insurance’s game changing approach is intended at turning this convention around and making the experience a positive one. Instead of the usual ‘if you die-we pay’ model, The AIA Vitality programme, is a science-backed wellness programme that provides participants with the knowledge, tools and motivation to improve their health. It’s an easy-to-use application which you can download for free from the Google play-store or the Apple app-store. It gives you weekly targets which can be achieved by staying active.
If you achieve the weekly targets, you get rewarded with a choice of exciting rewards, including mobile top-ups, movie tickets, discount vouchers from e-tailers and taxi vouchers.
AIA CEO Pankaj Banerjee “AIA Vitality uses extensive science backed research and behavioural economics, which shows that incentives can work to encourage people towards adopting and sustaining healthier behaviours.” He added, “AIA’s mission is to help people live, longer, healthier, better lives.
We really want to focus on the customer—on helping them in taking care of their health and wellness.