Facebook ( FB) recently recognized Airtel Lanka’s FB page – Airtel Life, as the most relevant Facebook page among Sri Lankans between ages 18-25, the company said in a press release. “We are delighted to be among some of the top brands that are actively connected with customers via the digital platform. We are a young organization and we operate in one of the most competitive industries. It is really an achievement to be able to continuously maintain this position,” said CEO/MD of Airtel Lanka, Jinesh Hegde.
“At our very core, in our deepest essence, we are a brand that improves and expands quality of life and lifestyles. Our target segment, the youth of Sri Lanka aspire for a better life for themselves,” he said.
“As they are the millennial, digital communication play a very pivotal role in their lives. In addition to being present via all available digital channels, we are also physically available in all their hangout locations such as colleges, supermarkets, shopping malls and through Airtel’s own distribution network. We give them the latest apps and rich content in terms of movies, music, gaming etc. which is readily available at their disposal,” said Hegde.
“The youth of today have moved away from the traditional modes of communication. The digital modes have increasingly become a vital component of their lives. It has also transformed the way brands such as Airtel communicate with them. Therefore in keeping pace with this trend, we have changed our strategy and routed our investments in reflecting this,” he said.