
Tokyo Cement ‘Divi Shakthi’ training workshops on business management, conducted with the International Finance Corporation (IFC), has trained over 200 sub-dealers and distributors marking a significant milestone in empowering its Dealer Network.
Tokyo Cement and the IFC, a member of the World Bank Group, launched the program one year ago targeting Small and Medium Enterprises (SMEs) who are part of the Tokyo Cement’s distributor and dealer network.
The Tokyo Cement Divi Shakthi program addresses specific pain points faced by SMEs, and is particularly meant for owners and managers of enterprises engaged in the dealership and distribution business, in selected districts in the Northern and the Eastern provinces.
Kanagarathnam Dinesh Kumar, owner of Ruban’s Hardware in Vavuniya, who participated in the 2-module program sharing his experience said, “The Divi Shakthi training program provided me with a lot of valuable inputs to help develop my business further. It is very valuable for businessmen like me, as it gave us knowledge on how best we can adjust some of our business practices to successfully meet the challenges in a competitive market.” Ismail Azeez, certified trainer for CGAP and Business Edge and General Manager of IIDT, who plays a key role in the training initiative, commenting on the success of the programs said, “We are encouraged by the marked change in the business acumen of participants who undertook our training.